How we work

Diagnosis first, then execution, with the measures agreed before any of it starts

Four stages. Each one produces a decision for you, and each later stage begins only when the evidence from the one before supports it. Here is what happens in each, what we need from the property, and what we do not promise.

Audit

Ten points scored on how a guest meets the property today: AI answers and search for your market, comp set, site speed, the mobile booking path, OTA dependency, paid readiness, guest data capture, reputation and analytics.

You receiveA written 10-Point Growth Audit with a score out of 100, evidence per point, the three fastest-payback fixes, and a 30-minute walkthrough.
We need from youTen questions, three minutes: your property, your markets and your channels today.
DurationFree, five working days

Diagnose

Where direct revenue is lost and why: channel mix and the true cost of each channel, rate parity across your top platforms, booking-engine drop-off, pace and rate fences, guest data and repeat rate. Conversations with the owner, the general manager and whoever owns rates.

You receiveA diagnostic with findings as headings, evidence under each, a ranked plan, and a section titled "What we cannot promise".
We need from youRead access to the PMS or its reports, the booking engine, the channel manager and GA4, and about four hours of the commercial lead's time.
DurationFixed scope, two to three weeks

Build

Positioning by segment, room and offer pages that answer what guests ask, a booking path that works on a phone, parity enforced across the channels that matter, and tracking that follows a booking from first click to reservation record.

You receiveWorking assets, a measurement baseline you can verify in your own systems, and a plan for stage 4 with the numbers it will be judged on.
We need from youSign-off on rates and offers; access to the booking engine and the Google Business Profile.
DurationWeeks four to eight

Run

Search and AI visibility, metasearch and paid media where they earn their place, reviews, guest email and repeat stays, reservations coaching. Weekly note on what moved; monthly report; quarterly review.

You receiveOne monthly report in commercial numbers; a quarterly decision on what to scale and what to stop.
We need from youA named contact who can decide within a week; 30 days' notice either way.
DurationMonthly
What we report

Commercial numbers first. Channel numbers underneath.

Every report opens with the numbers an owner already uses: direct share of room revenue, RevPAR against the comp set, the all-in cost of each channel and repeat rate, with the next 90 days of pace alongside them. Then three things that changed this month and one decision we need from you.

Sessions, impressions, rankings and share of AI answers are supporting evidence and sit lower on the page. A red number is stated as red, in the month it turns red.

What we cannot promise

The work, the cadence and the transparency. Not the market.

We control inputs, rigour and speed. We do not control demand in your market, what a platform changes in its ranking, or what a competitor does with rate. We will not promise occupancy, ADR or RevPAR, and we would be cautious of anyone who does.

What you can hold us to: the scope, the dates, the measures agreed in writing before stage 3, and a monthly account of what we did and what it produced.

What a month looks like

One page the owner reads in five minutes

Illustrative layout of the monthly report. The numbers below are invented for the example; in practice every figure comes from your own systems.

Monthly report · illustrativeThree things changed · one decision needed
01Direct share of room revenue
34%
02RevPAR vs comp set
+6%
03Cost of distribution
17.4%
04Repeat guests
21%

Decision needed: open the member rate on the two shoulder-season weeks where the marketplace is currently undercutting direct by four percent.

Start with the audit.

Request the free audit