We put the questions your guests ask to ChatGPT, Gemini and Perplexity and record who the engines name. We check your rate against your own channels on sampled dates. We book as a guest would, on a phone, and time every step. Then we score ten points, rank the three fastest-payback fixes, and walk you through it in 30 minutes. Free, with no obligation to continue.
Twenty-seven questions a guest in your market would ask, put to ChatGPT, Gemini and Perplexity. Named, mentioned or absent, and who is named instead.
Rankings for your market and property type, Google Business Profile completeness, and consistency of your details across the sites engines read.
Load time on a phone on a mobile connection, measured against the OTA page selling the same room.
Steps from arriving to a confirmed booking on a phone, where the engine drops people, and whether rates and fees are clear.
What a rate-checker sees: room list, inclusions, taxes and fees, cancellation terms, and the reason to book direct.
Channel mix and the all-in cost of each channel, plus a parity check across sampled dates on your top platforms.
Whether Google Hotel Ads, metasearch and paid social are set up to be measured, and whether your competitors are visible where you are not.
Whether an enquiry or a stay becomes a contactable guest record, and what is done with it afterwards.
Rating, review velocity over 12 weeks and response habit against your comp set, on the platforms guests and engines read.
Whether a booking can be traced back to its source through the engine hop, plus privacy and cookie pages a corporate booker would check.
Answers vary run to run, so the audit records a dated pass and the full programme repeats it monthly. The panel shows whether your property is named, mentioned without being recommended, or absent, and who takes the slots instead. Illustrative example; names withheld.
| Guest question | ChatGPT | Gemini | Perplexity | Engines |
|---|---|---|---|---|
| best boutique hotels in [city] | 0 of 3 | |||
| where to stay in [city] for a long weekend | 1 of 3 | |||
| quiet hotels near [district] with parking | 0 of 3 | |||
| is [property name] any good | 3 of 3 | |||
| hotels in [city] for a two-week stay | 0 of 3 |
Then: who the engines name instead and from which sources, what they say when handed your property's name, the three fastest-payback fixes ranked, and the sources list.
The questions take three minutes and let us build the audit on your property, your market and your channels. We confirm the scope by email and deliver within five working days.
Request the free audit