Travellers now ask ChatGPT, Gemini and Google's AI Overviews before they search, and an answer names two or three properties. Most of what the engines rely on sits outside your website: guides, reviews, forums, listicles and channel listings. We make the property legible to the engines and measure, monthly, whether it is being named.
of travellers now plan trips with AI tools, and the share using them extensively roughly doubled in a year.
McKinsey and Skift, 2025.the fall in click-through to ordinary listings when an AI Overview appears above the search results.
Seer Interactive, 2025.Roughly four fifths of this work is search, local and reputation fundamentals done properly. One fifth is new: citation-shaped content, entity consistency and prompt-panel measurement. We are clear about which is which.
Our estimate, from the research base.One page per room type: what the room is, what the view actually is, what is included, how big it is, what it costs all in. The most common unanswered question is what a rate really includes.
Real distances rather than adjectives, what is walkable, what the neighbourhood is like at night, parking, transfers and check-in times.
Categories, attributes, photos, questions and answers, hours, and details that must match everywhere the property appears.
The guides, review platforms, forums and video the engines actually cite for your market, worked properly rather than bought.
Comparison and planning pages written to be quoted accurately: structured, specific, verified against the property.
Twenty-seven guest prompts, three engines, repeated runs, every month. We report the trend, not a screenshot, and attribute direct sessions and bookings that arrive from search and AI.
We will not promise a position in an AI answer. Answers change run to run and engines revise their sources continually. We report the share of prompts where the property is named, as a trend line, and the direct bookings that followed. Flat fee, with a review at the quarter.
A review programme that asks at the right moment, responses within two working days in the property's voice, and monitoring across the platforms guests and engines actually read.
ConversionRoom and offer pages that state what the room is, what is included and what it costs all in; a booking path that survives a phone; rate presentation that gives a guest a reason to book direct; and reservations coaching so the phone converts as well as the site.
The partnershipYour comp set measured rather than assumed: rate position by date and room type, channel presence, review velocity, share of AI answers, paid activity and what each competitor is selling that you are not.