Most owners know their competitors by name and by feel. We measure the properties a guest actually compares you with: what they charge on the dates that matter, how fast their reviews grow, where they appear that you do not, and what they are selling that you are not. Then we say where the property should stand, and why.
Not the properties you watch, but the ones a guest sees beside you in search, metasearch and AI answers for your stay type. Usually six to ten, often with two surprises.
Published rates by date and room type across a sampled ninety-day window, including inclusions and cancellation terms, so like is compared with like.
Which platforms each competitor sells on, which programmes they buy into, and what that implies about their cost of sale.
Rating, reviews added over twelve weeks, response habit and the themes guests praise and complain about, per competitor.
Which questions each property answers on its own site, and which questions nobody in your market answers at all.
Twenty-seven guest prompts across three engines: who is named, who is mentioned, who is absent, and which sources the engines used.
Who is bidding on your market in search, metasearch and social, with what creative and what offer.
New openings, renovations, room-count changes and hiring, read from public sources, so you see what is coming rather than what has happened.
A short document: the comp set and why those properties; a one-page scorecard; the three gaps nobody in your market fills; the position we recommend the property take, by segment; and the three competitors worth watching quarterly. Presented in 45 minutes.
Where the analysis feeds a Diagnostic or a commercial strategy, it is folded in rather than sold twice.
The measurement runs on Cayntel, our sister company's market-intelligence product, with the reading done by us. Everything measured is public: websites, channel listings, review platforms, ad libraries and engine answers. We do not use private data about any property, including yours.
Where direct revenue is lost between a guest's first search and a confirmed booking, why, and what to fix first.
The partnershipPositioning by segment, the distribution mix you should hold with the all-in cost of every channel and a rate-parity check, rate architecture and fences, packaging, capacity and seasonality, and a 90-day plan with the measures agreed before it starts.
VisibilityProperty and room pages that answer what guests actually ask, a complete Google Business Profile, consistent details across the sites engines read, presence in the guides and reviews they cite, and a monthly prompt panel.