A returning guest costs a fraction of a new one and books direct more often. Most independent properties hold thousands of guest records and use them once a year, badly. We set up capture at booking and at stay, write pre-arrival and post-stay messages in the property's voice, and measure the share of revenue that comes from people who have been before.
Guest records captured at booking and at check-in, including from channel bookings where the platform masks the address, using what the law and the platform terms permit.
Messages that improve the stay and sell the property's own extras: transfers, dinner, late checkout, the room upgrade the guest would have paid for anyway.
A thank-you, a review request and, at the right interval, a reason to come back that is not a discount.
First-time against returning, direct against channel, leisure against corporate, by season and by length of stay. Few segments, used properly.
Rates and packages offered to past guests before they go to a channel, which is both better economics and better for the guest.
Lawful basis recorded, preferences honoured, unsubscribes instant. Built for UK GDPR and its equivalents in the markets you sell to.
We work inside the PMS, booking engine and messaging tools the property already owns. Guest data stays there. Our reporting uses counts and rates, not copies of your database.
No "escape to paradise", no countdown offers, no monthly newsletter nobody asked for. Fewer messages, each with a reason to exist, is what keeps a list healthy.
A review programme that asks at the right moment, responses within two working days in the property's voice, and monitoring across the platforms guests and engines actually read.
MeasurementTracking that survives the jump from your website to the booking engine: linker and domain configuration, click IDs passed into the reservation, a first-party tag domain, and server-side conversions from the reservation itself.
ConversionRoom and offer pages that state what the room is, what is included and what it costs all in; a booking path that survives a phone; rate presentation that gives a guest a reason to book direct; and reservations coaching so the phone converts as well as the site.