Google Hotel Ads, metasearch and paid social work for a property when the path behind them works: a room page that answers the question, a booking engine that survives a phone, and a rate that is not being undercut on the same date by your own channel. We run them only once those are in place, and we judge every campaign on the contribution left after distribution cost.
Campaigns split by source market, stay type and season, matched to the page that answers that traveller's question. No single campaign called "hotel".
Google Hotel Ads and metasearch bid to a target return your booking engine can actually report, with parity checked first so you are not paying to lose to your own OTA listing.
The room, the view, the terrace, the breakfast as it is actually served. No stock sunsets, no brochure adjectives, no claims the property cannot meet.
Each channel starts small, earns more when its cost per direct booking holds, and loses budget when it does not. Budgets stay in your accounts and we take no percentage.
Monthly review of what the comp set is running in the ad libraries and on metasearch, so your offer is current without copying.
Cost per direct booking and contribution after commission and payment cost, reconciled against the PMS rather than the ad platform alone.
If the audit shows the booking path or rate parity losing bookings, we fix that first and hold the media. Buying traffic into a broken path is an expensive way to prove the problem exists.
Spend, direct bookings, revenue and contribution after distribution cost by campaign and market, with the comp set's visible activity alongside. A red number is stated as red.
Auction prices, seasonality, exchange rates and competitor behaviour move the number. We commit to the structure, the creative standard, weekly optimisation and a full account of the results.
Room and offer pages that state what the room is, what is included and what it costs all in; a booking path that survives a phone; rate presentation that gives a guest a reason to book direct; and reservations coaching so the phone converts as well as the site.
MeasurementTracking that survives the jump from your website to the booking engine: linker and domain configuration, click IDs passed into the reservation, a first-party tag domain, and server-side conversions from the reservation itself.