The partnership is the standing arrangement: we build and run what the Diagnostic prescribed, report monthly in direct share, RevPAR against the comp set, cost of distribution and repeat rate, and meet quarterly to decide what to scale and what to stop. A flat monthly fee, 30 days' notice either way, no percentage of media spend and no commission on bookings.
A short note every week on what moved and what we did about it. Meetings only when a decision is needed.
One page, commercial numbers first, three things that changed, one decision needed. Channel numbers underneath as evidence.
What worked, what did not, and what we recommend stopping. Scope adjusted in writing; fee adjusted with it.
A named partner owns the relationship and the numbers. Specialists are assigned by problem, not by availability. Rates and offers stay yours to approve.
Whatever the plan requires from the six services: reviews and reputation, room and offer pages, visibility, guest email, measurement, and paid media where justified — plus the distribution and parity work the strategy set. Each keeps its place only while the numbers justify it.
The same arrangement scales to groups of three to thirty properties: one model, per-property reporting with the variance explained rather than averaged away, and a 90-day opening sequence for a new property — listings live, first reviews earned honestly, tracking working from day one.
30 days' notice either way. Everything built is yours: accounts, pages, tracking, documents and the guest list. We leave a handover note so the next person can run it.
A monthly fee for a defined scope, quoted after the Diagnostic with what it includes and excludes. Media budgets are yours, paid by you to the platforms. We take no percentage of spend and no commission on bookings, so nothing we recommend is paid for by the channel it favours.
We control inputs, rigour and speed. We do not control demand in your market, an airline route, a platform's ranking change or a competitor's rate. We will not promise occupancy, ADR or RevPAR. What you can hold us to is the scope, the cadence and a monthly account of what we did and what it produced.
Where direct revenue is lost between a guest's first search and a confirmed booking, why, and what to fix first.
The partnershipPositioning by segment, the distribution mix you should hold with the all-in cost of every channel and a rate-parity check, rate architecture and fences, packaging, capacity and seasonality, and a 90-day plan with the measures agreed before it starts.
MeasurementTracking that survives the jump from your website to the booking engine: linker and domain configuration, click IDs passed into the reservation, a first-party tag domain, and server-side conversions from the reservation itself.