A fixed-scope diagnostic, two to three weeks, that replaces opinion about marketing with evidence about the commercial machine. Most properties we look at do not have a demand problem. They have a parity problem, a booking-path problem or a channel-cost problem, and buying more traffic into any of those is expensive.
Every diagnostic walks the same stations in the order a guest meets them, and measures the loss at each one. The findings are written as headings, so the owner can read the first line of each and know what it says.
What AI engines, Google and review platforms say about the property for your market and stay type, against the comp set.
A sampled parity check across your top channels and thirty dates: where your own rate is being undercut, by whom, and by how much.
The all-in cost of every channel once commission, programme fees, payment charges and cancellation rates are counted.
Whether a guest can learn what the room is, what is included and what it costs all in, without leaving for a marketplace.
Steps to a confirmed booking on a phone, where the engine drops people, and how rates and fees are presented.
What is on the books for the next 90 days, how it compares with last year at the same point, and whether your fences hold.
Whether a booking becomes a contactable guest record, and what happens to it after checkout.
Rating, review velocity and response habit against the comp set over 12 weeks, on the platforms that matter in your market.
Whether a booking can be traced to its source through the engine hop, and what it would take to make that true.
Findings as headings, evidence under each, the implication in revenue terms, and a recommended action. A ranked plan with the three fastest-payback fixes first. A scope and timeline for stage 3 if you choose to continue, with the measures it will be judged on. And a section titled "What we cannot promise", which is standard in every proposal we write.
Delivered in a 60-minute walkthrough with the owner and the commercial lead, then left with you. The diagnostic is yours whether or not we do the work.
Read access to the PMS or its standard reports, the booking engine, the channel manager and GA4. One conversation with the owner, one with the commercial or revenue lead, and one observation session on reservations. No guest records leave your systems; we work from counts, rates and reports.
Most properties start with the free audit. It takes five working days and tells you whether a full diagnostic is worth your four hours. If the audit shows a single obvious constraint, we scope only that.
Your comp set measured rather than assumed: rate position by date and room type, channel presence, review velocity, share of AI answers, paid activity and what each competitor is selling that you are not.
The partnershipPositioning by segment, the distribution mix you should hold with the all-in cost of every channel and a rate-parity check, rate architecture and fences, packaging, capacity and seasonality, and a 90-day plan with the measures agreed before it starts.
The partnershipWe run the plan monthly, with a weekly note, a monthly report in commercial numbers and a quarterly review where we say what to stop.