We look at the whole commercial picture before anything is spent. If the loss is in your rate parity or your booking engine rather than your marketing, we say so, and we fix that first.
Commercial growth partner for independent hotels, resorts, boutique groups and serviced apartments. We diagnose where revenue is lost, fix that first without waiting to be asked, and run the system on the stack you already have. Everything we build stays yours. Measured in direct share and RevPAR against your comp set, not in clicks.
The four numbers every report opens with. Spend, sessions and rankings are supporting evidence.
We look at the whole commercial picture before anything is spent. If the loss is in your rate parity or your booking engine rather than your marketing, we say so, and we fix that first.
A traveller asks an assistant where to stay. The answer names two or three properties, drawn from guides, reviews and listicles rather than from hotel websites. No comparison, no visit, no direct booking. The stay goes to a name in the answer, and usually through the channel that name links to. The free audit shows you, live, whether yours is one of them.
See the auditBased on recent guides and traveller reviews, these are the most consistently recommended:
All three can be booked on Booking.com or through their own sites.
Ten points scored out of 100 on how a guest meets your property today: what AI assistants and Google say, search and local presence, your comp set, site speed, the mobile booking path, OTA dependency, paid readiness, guest data, reputation and analytics. Written report, 30-minute walkthrough.
Free · five working daysWhere direct revenue is lost between search and confirmed booking, and why. Channel mix and the true cost of each channel, rate parity across your top platforms, booking-engine drop-off, pace and rate fences. Findings as headings, each with evidence and a recommended action.
Fixed scope · two to three weeksPositioning and room pages that answer what a guest actually asks, a booking path that survives a phone, parity enforced, and tracking that follows a booking from first click through the engine to the reservation record.
Weeks four to eightSearch and AI visibility, metasearch and paid media where they earn their place, reviews, guest email and repeat stays. One monthly report in commercial numbers; a quarterly review where we say what to stop.
Monthly · reviewed quarterlyThree findings from our research base, with sources. They explain why the first stage of every engagement is an audit, not a campaign.
of independent-hotel bookings came through OTAs in 2025. Direct is the minority channel, and its share of online revenue has been falling, not rising.
Cloudbeds, State of Independent Hotels 2026, from 90 million bookings.base OTA commission, reaching 25 to 30 percent once preferred-partner tiers, hotel-funded loyalty discounts or a growth programme are stacked on top. A direct booking costs 3.5 to 7 percent.
Platform terms; D-EDGE own-client average, 2025 to 2026.of US leisure travellers used AI for travel in the last twelve months, up from 33 percent in the first half of 2025.
Phocuswright, The AI Surge, March 2026.Stayntel is a growth partner, not a supplier of channels. The partnership layer decides what the property should do and in what order; the services below it do the work, and each one keeps its place only while the numbers justify it.
All servicesWhere direct revenue is lost between a guest's first search and a confirmed booking, with evidence, in two to three weeks.
Read moreYour comp set measured: rate position by date, channel presence, review velocity, share of AI answers, paid activity.
Read morePositioning, segment and channel mix, rate architecture and a 90-day plan with the measures agreed before it starts.
Read moreWe run the system monthly and report in direct share, RevPAR against your comp set and cost of distribution.
Read moreFresh verified reviews and two-day responses, on the platforms where shortlists are made.
ConversionRoom pages that answer the question; a booking path that works on a phone. You own all of it.
VisibilityNamed in the answer when a traveller asks where to stay.
RetentionThe list you already own, used properly, at a fraction of acquisition cost.
MeasurementTracking that survives the jump to your booking engine, read into a recommendation.
AcquisitionRuns where it earns its keep, measured per direct booking, never per click.
Owner-led hotels and small groups in the UK, Europe, the Gulf, South-East Asia and the island resort markets. Under fifty rooms to a few hundred, and multi-property operators running one commercial model.
City and country properties without brand support
Design-led properties and small groups
Beach and island properties selling to distant markets
Aparthotels and extended-stay operators
Private villas and managed portfolios
Also: hostels, spa and wellness retreats, and management companies running several properties on one commercial model.
Distribution and revenue figures come from your PMS, booking engine and channel manager, not from our own dashboard. Comparisons name the comp set, the source and the period, and control for seasonality. Where a figure is an estimate, we label it.
How distribution costs workTen points scored out of 100 on how a guest meets your property today, including a live read of what ChatGPT, Gemini and Perplexity say when asked where to stay in your market, and who they name instead. Written report and a 30-minute walkthrough.
Request the auditThe full commercial picture: channel mix and true cost per channel, rate parity, booking-engine drop-off, guest data, reputation, comp set and search and AI visibility. Findings, evidence, a ranked plan, and a section on what we cannot promise.
Scope the DiagnosticWe build and run the system the Diagnostic prescribes, and report monthly in direct share, RevPAR against your comp set, cost of distribution and repeat rate. 30 days' notice either way.
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